Update 8/11: A day later, NVIDIA has published a bit more information, clarifying their product teasing and announcement plans. It looks like NVIDIA's Twitter feed jumped the gun a bit, and the 21 day countdown is actually starting today, August 11th.

Accordingly, NVIDIA has announced that they will be "usher[ing] in a new era" with a GeForce presentation on September 1st. Headed up (as always) by NVIDIA CEO Jensen Huang, this presentation will be the culmination of their ultimate countdown, and we can only deduce will be the announcement of their next-generation consumer video cards. In the meantime, NVIDIA will be posting their "favorite memories" over the next 21 days.

NVIDIA's presentation kicks off at 9am on September 1st, so be sure to check back in at AnandTech to see what the green team is up to.


NVIDIA this morning has posted a short teaser to its GeForce brand Twitter feed, announcing what they are calling the “ultimate countdown”. The pinned Tweet contains a short, abstract video, along with the ultimate countdown hashtag.

Meanwhile and more relevant, the company also updated the banner used in their Twitter profile to reflect their latest marketing campaign, with the additional text of “21 days, 21 years.”

Given the countdown theme of NVIDIA’s new campaign, it’s a reasonable bet that NVIDIA is going to be counting down the next 21 days in preparation for the announcement of something new. Which would have that announcement landing on Monday, August 31st. The 31st, in turn, happens to the 21st anniversary of when the original GeForce 256 (SDR) was announced, which would bring the entire ordeal full-circle.

NVIDIA most recently announced their Ampere GPU architecture and first datacenter product based on it – the A100 accelerator – back in May. That in turn has generated a lot of anticipation for the release of consumer parts based on the new architecture. And with NVIDIA’s current-generation Turing parts about to turn two years old, the company is historically due for a GeForce product refresh.

So we can only assume that NVIDIA is gearing up to announce Ampere gaming parts later this month. Otherwise there are going to be a lot of disappointed gamers come August 31st.

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  • TristanSDX - Tuesday, August 11, 2020 - link

    ultimate means ultimate rendering technique, which is ray-tracing (although many versions RT exists). So, they are talking, that Ampere bring RT for everyone and every game, and there are no better rendering idea than that. Reply
  • npz - Tuesday, August 11, 2020 - link

    The next one is going to be called "ultimate lockdown" Reply
  • rrinker - Tuesday, August 11, 2020 - link

    You don't think marketing majors let a little thing like the actual definition of words stand in their way, do you? Reply
  • Samus - Wednesday, August 12, 2020 - link

    Infinity countdown!

    Then Infinity +1!
    Reply
  • poohbear - Wednesday, August 12, 2020 - link

    You're not a fan of marketing i take it? Reply
  • sandtitz - Monday, August 10, 2020 - link

    I'm quite disappointed that you didn't link to the old Geforce 256 SDR review at this very site:

    https://www.anandtech.com/show/391
    Reply
  • Dragonstongue - Monday, August 10, 2020 - link

    o7 for the link sandtitz Reply
  • Ryan Smith - Monday, August 10, 2020 - link

    I had considered it. But that was published in October, rather than August 31st. Reply
  • jordanclock - Monday, August 10, 2020 - link

    Before Anand had sweet industry hookups to do release day reviews. Reply
  • Ryan Smith - Monday, August 10, 2020 - link

    October 11th was the release date. It was announced 6 weeks earlier, on August 31st. Reply

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