A Brief History

Apple’s affair with cloud services started way back in 2000 when they introduced iTools, a collection of free web-based services to Mac users. In 2002, iTools was renamed to .Mac with upgraded features, new backup tools and a copy of McAfee Virex. The upgrade also brought along with it a rather hefty subscription fee of $99/year, which was frowned upon by the Mac user community.

Subsequently, in June 2008, Apple rebranded .Mac as MobileMe. It let users seamlessly sync their mail, contacts, calendars, and bookmarks and other system data across multiple devices. Even with the inclusion of services like the MobileMe Gallery and Find My iPhone, the $99/year price tag was hard to justify in light of competing cloud-based services like Dropbox, Gmail, Picasa and several others that offered similar or much better functionality for free. MobileMe got off to a very bumpy start with frequent outages and less than stellar performance; its been widely regarded as one of Apple’s most prominent failures in recent times. In fact, cloud services have historically been an area where Apple has been unable to succeed. But can Apple get it right the fourth time with iCloud?

Given the industry’s to move towards cloud-based storage and services, it was only a matter of time before Apple leveraged its massive iOS user base and the tremendous success of the iTunes Music Store, App Store and iBookstore to let users store their data and media in the cloud and allow them on-demand access to it across devices. iCloud aims to do just that by building on MobileMe and correcting some of its flaws.

What is iCloud? How does it work?

iCloud essentially aims to be what MobileMe should have been from day one. A seamless way to store your content in the cloud, have it sync across all your devices, and give users access to their content on-demand. iCloud backs up a wide variety of content from your iOS devices and your Mac and keeps it intelligently synced across all of them. More importantly, iCloud and all its web applications are free. Each iCloud account comes with 5GB of storage space, with yearly subscription plans for additional storage ($20 a year for 10GB, $40 a year for 20GB, and $100 a year for 50GB). Unlike MobileMe, iCloud is tightly integrated with iOS 5 right from the time you start your device.

Building on the success of Find my iPhone, iCloud also includes support for Find my Mac in conjunction with OS X Lion (10.7) - at the moment, Apple does not appear to be interested in extending iCloud functionality to Snow Leopard. Lion features an updated preference pane for iCloud that lets users control features like PhotoStream, Back to My Mac and Find My Mac in addition to the usual stuff. Additionally, the iCloud pane on the Mac also lets you manage your storage and see exactly how much space is being used by all the devices being backed up to iCloud.

For more on how iCloud works with Macs and Windows PCs, check out the companion piece to this review.

Another feature called iTunes Match is also a part of iCloud and lets users mirror their iTunes libraries on iCloud for an annual fee of $29.99. So regardless of how and where you’ve gotten your music from, if its there on the iTunes Store, it automatically gets legalized and added to your account as 256Kbps AAC rip. Any song from your library for which there isn’t a match on the iTunes store gets uploaded to iCloud as is, and can be downloaded to any of your other devices. iTunes Match is currently capped at 25,000 songs, which should be more than enough for even the biggest audiophiles. This feature should be enabled in iTunes 10.5.1, which according to Apple should be here by the end of the month.

iMessage: Apple's Own BBM iCloud: iOS 5 Integration and Store Updates
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  • lurker22 - Tuesday, October 18, 2011 - link

    I disagree. Anecdotal reports better antennae reception in the 4s over the 4. Also the internals are almost completely different between the 4 and the 4s.
  • Andrew Rockefeller - Tuesday, October 18, 2011 - link

    ...but then again, I come here for the info that I don't/can't get elsewhere. Is there really any need for yet another review on a spec bump? What magical new insight could be added to the dearth of info already available??

    http://lmgtfy.com/?q=iPhone+4S+review
  • uhuznaa - Tuesday, October 18, 2011 - link

    Well, reliable comparisons of battery life and antenna performance would be good start.
  • LordSojar - Tuesday, October 18, 2011 - link

    It's the Android notification system we've had for years with a few minor tweaks. Wow, Apple sure is revolutionary.

    Why isn't Google suing them again? Oh right, because Google aren't a**holes... my bad.
  • uhuznaa - Tuesday, October 18, 2011 - link

    I thought Android was "open" and even GPL/Apache licensed? Hard to sue anyone doing what the license allows them to do, really.
  • lurker22 - Tuesday, October 18, 2011 - link

    Oh please just stop already it's getting old.
  • name99 - Thursday, October 20, 2011 - link

    "Why isn't Google suing them again? Oh right, because Google aren't a**holes... my bad."

    Presumably because Google don't have a patent on the idea. Why not?
    Maybe there is prior art? Maybe Google just didn't get a patent?

    Either way, throwing out random statements as you are doing is not informative. The law has its flaws, but it's not just a popularity contest. If you have something useful to say about the legal issues go right ahead, but what you have said is not helpful, implying as it does that Google would never sue over patents. To take an example, if someone started copying pagerank or the adwords system, I expect Google would be suing them the next day.
  • Yann Bodson - Tuesday, October 18, 2011 - link

    The music app new design is inspired by the old Braun vinyl players.
    http://www.wearesuperfamous.com/wp-content/3511586...
  • cjs150 - Tuesday, October 18, 2011 - link

    There is a lot to admire about the new OS, and to be fair to Apple, the iPhone has been the class of the field since it first came out.

    Problem is that the field has raised their game. The rest of the field has no hang ups about making sure their phone works well with lots of software not just "Apple approved" products - particularly Microsoft products (I am not going to start on the Flash argument - lets just say it is an example of the closed universe that Apple wants).

    Simple fact is the overwhelming majority of businesses run Microsoft products and in particular Outlook and exchange servers. If Anandtech cannot the iOS 5 calender to work with Outlook consistently what hope is there for the rest of us.

    Great as a home phone, fantastic for kids. No better than B+ for business

    More positively I really like the Apple philosphy of getting all their mobile products working the same way, there will be loads of people with mobile phones and iPads and an MP3 player of some sort. I would take issue with the idea that make OS upgrades "PC free" is a novel concept. The iPad 2 probably has more processing power than the office machine I used 7 years ago, so the concept that freeing updates from the PC is revolutionary is feeble. The real question is why did it take so long to achieve such an obvious step.
  • steven75 - Monday, October 31, 2011 - link

    Funny because many of here at this Exchange shop use iPhones with our work email just fine, calendar and all. In fact, it works quite nicely.

    We have our choice of company phones and it's extremely rare for anyone to pick anything but an iPhone. I'm sure that would be different if it didn't play so nicely with Exchange.

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