Intel Launches Tiger Lake: A Live Blog (Noon ET, 9am PT)

11:58AM EDT - Intel is about to launch Tiger Lake. Follow along with our Live Blog!

11:59AM EDT - Here we go

11:59AM EDT - Greg Bryant on the deck

11:59AM EDT - Helping people connect in the current environment

12:00PM EDT - Challenged ourselves to advance the PC platform

12:00PM EDT - Several new ground breaking updates

12:00PM EDT - Leading the ecosystem

12:00PM EDT - Starting witht he partners

12:00PM EDT - Acer, Microsoft

12:01PM EDT - Best Buy, HP

12:01PM EDT - Shifting to use cases

12:01PM EDT - Dell

12:01PM EDT - Google

12:01PM EDT - Raja Koduri

12:01PM EDT - Samsung

12:01PM EDT - IQIYI

12:01PM EDT - JD.com, Tripwire

12:02PM EDT - Reducing the barrier between the human and the work they're doing

12:02PM EDT - Adobe, JOYY, IDC

12:02PM EDT - Lenovo

12:02PM EDT - Using new technologies with Intel, stretching the boundaries

12:02PM EDT - ASUS

12:02PM EDT - Working across the industry

12:03PM EDT - 'World's Best Processor!'

12:03PM EDT - 9 new SKUs for Tiger Lake

12:03PM EDT - Not an exaggeration

12:03PM EDT - Best Intel CPU Intel has ever built

12:03PM EDT - best CPU on the market

12:03PM EDT - beats the imitators

12:03PM EDT - PC without compromise

12:04PM EDT - New CPU up to 4.8 GHz

12:04PM EDT - New Xe GPU

12:04PM EDT - Industry Leading AI and TB4

12:04PM EDT - Thin and light designs

12:04PM EDT - Samsung system - Tiger Lake plus 5G

12:05PM EDT - ASUS Expertbook - 14inch only 870g

12:05PM EDT - More than 50 new designs in total

12:05PM EDT - 50 designs in market for holiday, over 150+ designs in total

12:05PM EDT - New Branding

12:05PM EDT - 4x faster for content creators

12:05PM EDT - +20% on productivity

12:06PM EDT - Iris Xe graphics, Better than 90% of all discrete GPU notebooks sold last year

12:06PM EDT - Now Boyd Phelps

12:06PM EDT - Redefined 10nm to 10nm SuperFin

12:06PM EDT - CPU redesigned to enable frequency gains

12:07PM EDT - 40nm Poly Pitch ((did he say that?))

12:07PM EDT - Leakage sensitive IPs

12:07PM EDT - lowered voltage across the board

12:07PM EDT - Redefined metal stack

12:08PM EDT - We created magic

12:08PM EDT - much lower voltages

12:08PM EDT - Up to 2x graphics perf

12:08PM EDT - 5x better AI perf

12:09PM EDT - Wi-Fi 6, TB4, USB4

12:09PM EDT - PCIe Gen4 attach up to 32 Gbps (that's PCIe 4.0 x4)

12:09PM EDT - LPD5 memory controller

12:10PM EDT - Intro video

12:11PM EDT - Not possible with other processors on the market

12:11PM EDT - Now AI and media

12:11PM EDT - Measuring more than benchmarks

12:11PM EDT - actual application performance is critical

12:12PM EDT - Upscaling

12:12PM EDT - comparing to 4800U

12:12PM EDT - Intel is over 200% faster than AMD

12:12PM EDT - Not all cores are created equal

12:13PM EDT - Intel nearly 100% faster in Adobe Export

12:13PM EDT - VCE limited workload

12:13PM EDT - Now Microsoft teams demo

12:13PM EDT - vacuuming in the background

12:14PM EDT - 11th Gen comes with background noise removal

12:14PM EDT - 11th Gen Core is the best at everything you do most

12:14PM EDT - Comparing Intel to AMD

12:14PM EDT - What AMD system is that? Looks like a bulky Lenovo

12:15PM EDT - 11th Gen is better than MX350

12:15PM EDT - Gears Tactics

12:16PM EDT - (It's worth noting that Gears Tactics doesn't have a fixed seed benchmark and has +/- 10% variation on a single run)

12:16PM EDT - Up to 2x higher frame rates for ultraportables

12:16PM EDT - Now Project Athena

12:17PM EDT - Innovate beyond the CPU

12:17PM EDT - Set of requirements to be Athena certified

12:18PM EDT - Athena 1.0 had 50+ designs

12:18PM EDT - Not stopping here

12:18PM EDT - 11th Gen core - next gen Athena laptops

12:19PM EDT - 25+ performance and responsiveness tests

12:19PM EDT - 9+ hours on FHD

12:20PM EDT - 4hrs charge in 30 minutes

12:20PM EDT - TB4, Wi-Fi 6 required

12:20PM EDT - The Best laptops available

12:20PM EDT - DJ Diplo to the stage

12:21PM EDT - The laptop is my instrument

12:21PM EDT - Ooooh looks like Intel Evo

12:21PM EDT - New streaming environment for DJs

12:21PM EDT - 20-30k viewers on twitch

12:21PM EDT - Always stay connected to technology

12:22PM EDT - 'Peace and Love Intel - DJ Diplo'

12:22PM EDT - The most advanced components and technologies

12:22PM EDT - Now PC Gaming

12:22PM EDT - 1.2 B gamers worldwide

12:23PM EDT - Playing popular eSports games on laptops now possible on 11th Gen

12:23PM EDT - Game stream and record on the laptops

12:23PM EDT - The competition can't keep up despite having more cores

12:24PM EDT - College students need battery life and connectivity speed

12:24PM EDT - Managing tabs and programs at once

12:24PM EDT - Work anywhere you like and never miss a beat

12:24PM EDT - Athena laptops wake in a second

12:25PM EDT - video showing 4K scrubbing for video editing.... but the comment about battery life, not scrubbing perfromance

12:25PM EDT - People don't use PCs, they try to get stuff done, so we don't want the PC to be in the way

12:27PM EDT - Now branding

12:27PM EDT - These advancements are leaps due to a new approach to engineering

12:28PM EDT - setting a new bar for laptop experiences without compromise

12:28PM EDT - 11th Gen and Athena are exceptional

12:28PM EDT - Introducing Intel Evo

12:28PM EDT - 1000s of hours of co-engineering

12:28PM EDT - A new marketing campaign with partners

12:28PM EDT - new era for Intel

12:28PM EDT - Embrace the future of our iconic brand

12:29PM EDT - Today is Intel's 3rd major pivot

12:29PM EDT - requires a new logo

12:29PM EDT - new global brand

12:29PM EDT - (was that an s775 processor)

12:29PM EDT - Entire portfolio gets an updated look, including Xeon and Optane

12:30PM EDT - Only Intel has the unmatched assets to do this

12:30PM EDT - Strong ecosystem partners and thousands of engineers

12:31PM EDT - Evo is a badge to signify the most advanced laptops on the market

12:31PM EDT - Now it's your turn

12:32PM EDT - Ending video it seems - but it's such a low bit rate

12:33PM EDT - All the disclaimers

12:33PM EDT - There are some press-only 'Blueprints' sessions later today. Let's see if we get more info from them. Bye for now!