With the launch of the Radeon R9 series back in October of 2013, AMD began the process of releasing a number of their existing GCN 1.0 7000 cards as faster 200 series variants. Among the first were the 7970 and 7790, which became the R9 280X and R7 260X respectively; and since then we’ve seen the 7800 series released as the 270 series and 265, and the 7770 as the 250X. At this point AMD has released a 200 series variant of every major 7000 series card except one, the 7950, which was AMD’s lower end Tahiti card.

With that in mind, word comes from today that this is finally changing. As a lot of our regular readers have been expecting, AMD will be releasing a 7950 variant in the form of the R9 280, which is being announced today. The R9 280 will be filling in the same roll that its predecessor filled, which is offering a product between a full Tahiti (280X/7970) and a full Pitcairn (270X/7870) with pricing to match, while also serving as the standard lower tier bin for salvaged Tahiti GPUs. This marks the 3rd such release for the 7950, first being released in its vanilla 7950 form, then in its 7950 with Boost form, and finally now as the R9 280.

AMD GPU Specification Comparison
  AMD Radeon R9 280X AMD Radeon HD 7970 GHz Edition AMD Radeon R9 280 AMD Radeon HD 7950 w/Boost
Stream Processors 2048 2048 1792 1792
Texture Units 128 128 112 112
ROPs 32 32 32 32
Core Clock 850MHz 1000MHz ? 850MHz
Boost Clock 1000MHz 1050MHz 933MHz 925MHz
Memory Clock 6GHz GDDR5 6GHz GDDR5 5GHz GDDR5 5GHz GDDR5
Memory Bus Width 384-bit 384-bit 384-bit 384-bit
VRAM 3GB 3GB 3GB 3GB
FP64 1/4 1/4 1/4 1/4
TrueAudio N N N N
Typical Board Power 250W 250W 250W 225W
Manufacturing Process TSMC 28nm TSMC 28nm TSMC 28nm TSMC 28nm
Architecture GCN 1.0 GCN 1.0 GCN 1.0 GCN 1.0
GPU Tahiti Tahiti Tahiti Tahiti
Launch Date 10/11/13 06/22/12 03/04/14 08/14/12
Launch Price $299 $499 $279 $329

The R9 280 isn’t quite a rebadge of the 7950B, but it’s going to be very, very close. The specs provided by AMD put the boost clock at just 8MHz higher than the 7950B, with an unknown base clock (AMD still doesn’t publish that information), and every other aspect remaining unchanged. This means we’re looking at a Tahiti GPU with 28 CUs and all 32 ROPs active. The memory specifications remain similarly unaltered, with AMD outfitting the card with 3GB of 5GHz GDDR5 on a 384-bit bus.

There will be one wildcard however, and that is Typical Board Power. The 7950B was rated for 225W while 280 is rated for 250W. Until we have a card in hand we’re not in a position to tell whether AMD has made any meaningful change here to power limits or chip binning, or if this they’re just assigning the card the 280X’s TBP for consistency’s sake. But of all of the AMD GCN 1.0 cards with PowerTune Boost, this would be the SKU where any power limit increase would be the most meaningful. 7950B required a very big step up in voltage to hit its boost state, causing it to consistently fall back to its base state and putting the card’s average clockspeed well below its top clockspeed.

Assuming for the moment that AMD hasn’t made any power limit changes, then all signs point to 280 performing virtually identical to 7950B given their similar specifications. We’ll see what the final cards are like soon enough, but unless the 280 operates closer to its top clockspeed than 7950B then it shouldn’t be meaningfully different. In which case we’d be looking at roughly 85% of the performance of the 280X.

This is going to be a pure virtual launch for AMD’s partners – AMD hasn’t sampled the press at all – so we haven’t seen any pictures or specifications for the specific SKUs partners will be offering. But at this point it’s safe to assume we’ll see the same designs that were common for the 7950B and 280X, with some overclocked SKUs thrown in for good measure.

Meanwhile for the launch of the 280 AMD has set the MSRP at $279. However retail prices will be highly questionable, as market prices are still supporting $400+ for the 280X. AMD did specifically address pricing in their announcement, stating that they expect the 280 to ease some of these Tahiti supply problems, but all we can do is wait and see.

Following the exceptional demand for the entire R9 Series, we believe the introduction of the R9 280 will help ensure that every gamer who plans to purchase an R9 Series graphics card has an opportunity to do so.

As for availability, that matter is going to be even trickier. This is another soft launch for AMD, with AMD telling us that 280 cards should be available this week with wider availability next week. But after the launches of the 250X and 265 earlier this year, AMD doesn’t have much credibility on soft launches. 250X ended up being a week and a half late, and we’re still waiting on 265 despite AMD’s target of February. So at this point we’re taking AMD’s 280 availability estimates with a grain of salt, as availability this week seems unlikely.

Finally, sizing up the competition the 280 will fall between NVIDIA’s GTX 760 and GTX 770. Where exactly it falls will depend on where street prices are once the 280 launches. At $279 it primarily goes up against the $249 GTX 760, while at street prices over $300 it would be up against the faster $329 GTX 770.

We’re going to have to wait and see what the retail cards perform like and what street prices are, but if performance is similar to the 7950B then AMD will be navigating a very tight spot at $279. In our current benchmark suite the 7950B is roughly 5% faster than the GTX 760, so AMD would have a slight performance advantage but would be at a larger price disadvantage (12%). In which case AMD will also be relying on their value added features such as Mantle and their larger 3GB of VRAM to help carry the difference.

Wrapping things up, we expect to have a 280 card in our hands a bit later this month and we should have hard performance numbers soon. So stay tuned.

Spring 2014 GPU Pricing Comparison
AMD Price NVIDIA
Radeon R9 290 $500 GeForce GTX 780
Radeon R9 280X $400  
  $330 GeForce GTX 770
Radeon R9 280 (MSRP) $280  
Radeon R9 270X $270  
Radeon R9 270 $250 GeForce GTX 760
  $190 GeForce GTX 660

 

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  • chizow - Tuesday, March 4, 2014 - link

    What is the point of posting launch prices at MSRP if there is no intention of AMD to enforce them? That's like saying you can buy a new car for $1000 but when you actually get to the dealership, absolute sticker shock.

    I guess at some point AMD will own up to the reality their high prices and low availability are due to low ASIC supply on their end and not just "incredible demand" as they state. Given this is just a harvested Tahiti die, they should have tons of these 280s stockpiled, but instead, we see another paper launch. Safe to say, someone at AMD really screwed the pooch on wafer starts last year, or the consoles shared the same wafer allocation at TSMC.
    Reply
  • JDG1980 - Tuesday, March 4, 2014 - link

    I could be wrong, but I suspect that the real issue isn't shortage of ASICs, but shortage of GDDR5 RAM. The Playstation 4 is sucking up a massive quantity (8GB for each console), and Hynix may still not be back to full production after that big factory fire last September.

    Why isn't Nvidia affected? Most of their cards have less RAM (you need to go up to the GTX 780 to get the same 3GB that AMD puts on their Tahiti series), the demand is lower since the cards aren't being bought by the dozen by miners, and perhaps their supply contracts are better as well.

    I agree that the price gouging is getting way out of hand - AMD is taking a reputation hit, but the AIBs and retailers are taking all the windfall profits. Either AMD should openly market their cards for mining and stop pretending that they have a low MSRP, or they should make it clear to AIBs and retailers that future availability of AMD parts will be dependent on their provision of reasonable retail prices.
    Reply
  • TiGr1982 - Tuesday, March 4, 2014 - link

    Don't get me wrong, I'm a longstanding AMD buyer myself (now, for instance, I'm using HD 7950 Boost, bought for $290 last summer - before the crypto-craze, and before that I used AMD CPUs and GPUs for several years already).

    But, to me, AMD as a company does not really even have such a thing as a certain reputation - some of AMD projects are really successful (virtually all GPUs last years, and Tahiti in particular), and the others, like the whole Bulldozer project, can be ill-fated brutal flops (remember the "brutal" Bulldozer advertisements?).

    So, technically, some of their projects (mostly GPUs these days) are successful, and some.. see above.
    Plus, the traditionally usually poor marketing and/or lack of supply of certain products, and sometimes inadequate pricing.
    So, in case of AMD, you have to check carefully in order to not to buy their next "Bulldozer", generally and figuratively speaking.
    Reply
  • Sunburn74 - Tuesday, March 4, 2014 - link

    Can you really enforce msrps ? Let's say AMD refuses to sell to Newegg over failure to enforce msrps and instead seeks to store x. What's stopping Newegg from saying to store x "hey sell me all your cards at msrp or at 5% mark up and don't tell AMD". Then Newegg sells their GPUs at scandalous prices anyway. Reply
  • looncraz - Tuesday, March 4, 2014 - link

    You can't enforce MSRP - and you shouldn't enforce MSRP. When demand goes up, AMD should charge more, and raise the MSRP, dropping it down as demand and supply equalize.

    They would be making more money - and they NEED more money. I'm glad I bought my 7870XT (slightly smaller 7950, larger than 7870 - basically a 7930) a few months ago for $120... It is worth $250 or more now! Not that I'll be selling, I don't like nVidia graphics cards in the $200 price range, they're much MUCH slower rendering my projects.
    Reply
  • MrSpadge - Tuesday, March 4, 2014 - link

    As "The True Morbus" says below: stop fracking and your electricity price would quickly go up again, which would in turn return supply and demand of AMD GPUs to normal levels, as in pretty much the rest of the world. Reply
  • The True Morbus - Tuesday, March 4, 2014 - link

    Well, the whole bitcoin craze only really applies to the US. Here in the civilized world you can get a 290X for like 420€, and a 290 for 360€. In comparison, a 780Ti goes for at least 620€ and a 780 goes for 420€. All things considered, I'd have the 290X if I were going for the high-end market.

    But I'm more of a mid-field kind of guy, and bought myself a GTX760 Gigabyte factory overclocked for 220€ two months ago. They're still going for that money. Considering the 280X is going for 270€, it's hard to justify its purchase, considering the 760 is about 15% faster.

    Anyway, I spent 8 years on the red side, with my X1950Pro and then my HD4890. I liked the cards, but I didn't like the drivers, so Green Side for the win, really.
    Reply
  • Slomo4shO - Tuesday, March 4, 2014 - link

    "Considering the 280X is going for 270€, it's hard to justify its purchase, considering the 760 is about 15% faster."

    What? You seem to have that backwards... GTX 770 = R9 280X... GTX 770 >> GTX 760

    A reference R9 280X would be about 15% faster than the GTX 760... 15% performance for ~23% price premium...
    Reply
  • yacoub35 - Tuesday, March 4, 2014 - link

    Interesting - $280 is how much I paid for my Asus 7970GHz card last September.

    The original MSRP on them may have been $499 but I sure as hell wouldn't pay that much for a GPU. Just like $280 is a joke for this new R9 280 that offers slightly less performance than a 7970Ghz card.
    Reply
  • MrSpadge - Tuesday, March 4, 2014 - link

    "7950B required a very big step up in voltage to hit its boost state"

    I don't think this is true at all. HD7970 typically reach ~1.2 GHz at 1.175 V. There's no sane reason in the world why HD7950B would NEED 1.175 V to reach a mere 925 MHz, even allowing the manufacturer some headroom. The chips can't be that bad.
    I suspect it's rather AMD taking the most simply approach to binning their chips: "that will surely work, never mind being more precise". Like they used to supply even ~2.5 GHz 45 nm Phenom II's with 1.4 V, where they could easily run on 1.15 - 1.25 V.
    Reply

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