Throughout the last couple of months AMD has been in the process of carefully and deliberately rolling out their latest generation of video cards. In a multi-staged process we have seen AMD engage in a what is best described as a drawn-out teaser and an early technical briefing, announcing their intention to roll out a new high-end video card this quarter, further teasing the public with pictures of the card, and then in the middle of all of that giving the technical press an in-depth briefing on AMD’s key next-generation memory technology, High Bandwidth Memory. While AMD did their best to make sure the details of the cards were kept under wraps – with varying results – AMD definitely wanted to make sure the world would know that their card was coming.

Catching up to the present, earlier this week AMD held their 2015 GPU product showcase, dubbed “The New Era of PC Gaming.” As the latest stage in AMD’s master plan, AMD held a public event in Los Angeles similar to their 2014 GPU product showcase in Hawaii, where the company announced their product lineup ahead of the full launch of the products in question. In the presentation we learned some (but not all) of the details surrounding AMD’s Radeon 300 series, including the numbered products from 360 to 390, and of course the company’s new high-end flagship video card, the Radeon R9 Fury X.

All told the showcase itself was something of a teaser itself – we got prices, but not complete specifications – but we also received confirmation of AMD’s rollout plans. The next stage, coinciding with today’s article, is the formal launch of the numbered members of the Radeon 300 series, which are product refreshes based on existing AMD GPUs, similar to what we saw with the 200 series in 2013. Meanwhile today is also the greater unveiling (but not the launch) of the Fury series, with AMD allowing us to share more details about the new card and its specifications. Following today’s announcements and launches, the Radeon R9 Fury X will be launching in just under a week from now, on June 24th, and then after that the R9 Fury (vanilla) will be launching on July 14th.

AMD R9 300 Series Specification Comparison
  AMD Radeon R9 Fury X AMD Radeon R9 Fury AMD Radeon R9 390X AMD Radeon R9 390
Stream Processors 4096 (Fewer) 2816 2560
Texture Units 256 (How much) 176 160
ROPs 64 (Depnds) 64 64
Boost Clock 1050MHz (On Yields) 1050MHz 1000MHz
Memory Clock 1Gbps HBM (Memory Too) 5Gbps GDDR5 5Gbps GDDR5
Memory Bus Width 4096-bit 4096-bit 512-bit 512-bit
FP64 1/16 1/16 1/8 1/8
TrueAudio Y Y Y Y
Transistor Count N/A N/A 6.2B 6.2B
Typical Board Power 275W (High) 275W 275W
Manufacturing Process TSMC 28nm TSMC 28nm TSMC 28nm TSMC 28nm
Architecture GCN 1.2 GCN 1.2 GCN 1.1 GCN 1.1
GPU Fiji Fiji Hawaii Hawaii
Launch Date 06/24/15 07/14/15 06/18/15 06/18/15
Launch Price $649 $549 $429 $329

Overall AMD is launching an almost top-to-bottom refresh of its product lineup overnight. Between now and July 14th the company and its partners will introduce cards from $109 to $649, and while there are a few gaps that AMD is almost certainly purposely leaving in place to give them something to announce later this year, overall we’re seeing more or less AMD’s entire hand for 2015 and early 2016 in one go.

As for the subjects at hand today, there are really two stories to talk about. The first is of course the Radeon R9 Fury series, the products that will house AMD’s newest flagship GPU, Fiji. While I won’t butter up Fiji from an architectural standpoint at this time, what Fiji does bring to the table are two very big changes for AMD. The first of these is of course high bandwidth memory, which not only gives AMD more VRAM bandwidth than ever before, but it outright changes how GPUs video cards are constructed. The second big change is that Fiji is just very big. At 596mm2 AMD went right to the reticle limit, putting AMD squarely into the big GPU race.

But before Fury comes the rest of the 300 series. We'll take a look at Fury in due time - while we've been briefed on the subject and have been authorized to discuss it, we want to hold back for when we have the hardware in hand - so our focus for today will be on what's launching today, and that's the Radeon 300 series.

Being released today are five new cards from AMD’s partners, which will form the backbone of the Radeon 300 series from $109 to $429. To our regular readers these parts will be familiar – and to some, perhaps more familiar than they’d like – while for AMD the 300 series represents their 3rd generation of retail 28nm products.

Radeon R7 360, R7 370, & R9 380
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  • chizow - Friday, June 19, 2015 - link

    I'd agree there is pressure from the 980Ti, but it won't be as immedate as a $500 Fury Nano or $550 Fury Pro right on top of it, depending on performance of course.

    But yeah good points about availability and mindshare, I guess it does make some sense if they think it will be limited quantities, but at the same time, I think sell outs of Fiji even as a 390X would go a lot further than the readily availble Add to Cart we see now at Newegg.
  • sorten - Thursday, June 18, 2015 - link

    275 watts? Um, no.
  • beck2050 - Thursday, June 18, 2015 - link

    These rebrands won't put significant pressure on anyone.
  • amd_furion - Thursday, June 18, 2015 - link

    amd fury is a new dawn in graphic cards,setting a new standard in pc graphics.the first to use hbm and the most to benefit from dx12. the fury massively obliterates nvidia,and nvidia fanboys is going to say'well nvidia is coming out with pascal soon"sorry but by the time pascal comes out amd arctic islands will be out to smash pascal.
  • agentbb007 - Thursday, June 18, 2015 - link

    I am fully invested in nvidia with 2 Titan X's and 3 ROG Swift monitors, but for competition sake I hope furyx lives up to the hype.
  • Xpl1c1t - Thursday, June 18, 2015 - link

    Zzzzzzz.... 28nm and no architectural optimization for lower power consumption.
    this is not worth the press. come 16/14nm finfet+ next year, we'll have something really worth talking about.
  • Gothmoth - Friday, June 19, 2015 - link

    these "new" AMD 300 cards are basically renamed old cards with a higher TDP.. why all the fuzz?

    275 watt are you joking me. 100 watt more to get 10% more performance than nvidia.. are people retarded to buy this AMD stuff?
  • silverblue - Friday, June 19, 2015 - link

    I won't apologise for them as 100W is a lot, however you need to ask whether the money you save buying the card will translate into more cost in the long run.

    We're still waiting on why Pitcairn's TDP appears to have dropped a significant amount - perhaps not every part is suffering from higher power consumption.
  • JDG1980 - Friday, June 19, 2015 - link

    Because they didn't feel the need to overclock the balls off Pitcairn.
  • lokee999 - Friday, June 19, 2015 - link

    "Along these lines, because AMD is not releasing new GPUs in this range, the company is also forgoing releasing reference cards. Reference cards were built for testing/promotional purposes"
    so there will be no reference cards??? i really like to have one, because i can't afford r9 fury/nano :(

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